Business Profile | By Greg Wilhoyte, General Manager | Photos provided by Action Water Sports
Founded in 1990, Action Water Sports has spent more than 35 years shaping what a premium boating experience should feel like. From our early days in Michigan to our growth in Florida, we’ve stayed true to the principles that matter most: exceptional service, genuine relationships, and a commitment to helping families enjoy effortless days on the water.
Over the years, AWS has grown from a single location to multiple dealerships across Michigan and Florida, including our newest full-service location here in Clermont. Even as we’ve grown, the core values that started it all — integrity, providing value, and teamwork — haven’t changed. They’re the foundation of how we work with every customer, every season, and every boat we sell.
What drives us is simple: bringing families together on the water. It’s not just a tagline — it’s reflected in how we think about service, support, and ownership. From the moment you walk through our doors to long after you leave with your keys, our goal is to help you enjoy your time on the water with confidence. Whether it’s seasonal maintenance, routine check-ups, or answering questions before a weekend adventure, our team is here to provide support that keeps you on the water.
That commitment to support doesn’t end when the sale is done. Many AWS customers have been with us for years, returning not out of obligation, but because they know we’ll be there with knowledge, consistency, and care whenever they need us.
A big part of delivering on that mission is the premium brands we represent — each one chosen because it aligns with our values and the way families use their boats.
MasterCraft Boats are industry leaders in wake and surf technology, offering performance that’s easy to enjoy and built to last
Barletta Pontoon Boats deliver comfort, elegant designs, and stability that elevate everyday lake days into memorable outings.
Tidewater Boats give anglers and explorers a reliable, confident, and comfortable ride on both lakes and coastal waters.
These brands don’t just make great boats; they represent craftsmanship, reliability, and innovation, which are essential for families who want a boating experience they can depend on year after year.
At AWS, we understand that buying a boat isn’t just a purchase; it’s the beginning of a lifestyle. That’s why our team takes the time to listen, learn what matters most to you, and guide you toward options that fit your needs and passions. Whether you’re looking for your first boat or your next one, our approach is built around you — your lifestyle, your priorities, and the kind of time you want to spend on the water.
Boating today offers more opportunities than ever with smarter technology, refined performance, and luxury touches that make every outing feel special. What excites us most isn’t the tech itself, but seeing families use it to create lifelong memories on the lakes and beyond.
If you want to talk boats, service, or anything else boating-related, we’d love to connect. Stop by, take a tour of the showroom, and see what we’re all about. And of course, if you have questions or want to schedule time with our team, give us a call as we’re always happy to help you make the most of your time on the water.
Action Water Sports | actionwater.com
